When headlines are for hire, greed is inevitable
Posted by RV Raman
Continuing with the theme of setting each book in a different sector, the Fraudster Series moves to the media industry in the fourth book. Conspirator begins with a hedonistic party thrown by a media mogul in Coorg. Mingling and conniving away from prying eyes and ears, is an intriguing cross-section of powerful men and women – politicians, businessmen, celebrities, and even a blackmailer and a purveyor of fake news.
Things go awry when murder strikes, and very soon, Inspector Dhruvi Kishore finds herself in the bewildering world of fake news, paid new and tailored new.
Be it the west or India, the last year or two have been roiled by fake and disingenuous news. Fake news and dubious social media posts are said to have played a major role in the 2016 US presidential elections. Russia is said to have been involved in it too (Russia has denied the allegation). National boundaries are, of course, meaningless in our digital world.
Closer home, I recently came across a WhatsApp message that seemed to have a particularly malicious intent. The message purported to be a “letter” from a senior director of a global manufacturer of breakfast cereals and snacks to a customer. This purported letter “acknowledged” that the company uses pork and beef gelatin in their products. The malicious message sought to tarnish a global brand in India by taking a leaf out of the Sepoy Mutiny of 1857.
To my horror, I found educated and “enlightened” people forwarding and spreading the message. Even the learned, it appears, fall for such obvious ploys and become unwitting abettors of this insidious mendacity. This is especially so on WhatsApp, where messages can’t be traced back to the originator (unlike Facebook and Twitter).
Clearly, politics is not the only field where fake news rears its ugly head. The business world too is tailor-made for it – tons of money can be made from it. And there are haunts other than politics and business too.
Conspirator distinguishes between three shades of this malaise – fake news, paid news and tailored new. The last is perhaps the most debauched of the three. It happens when trusted journalists (in newspapers, TVs or websites) customise headlines and content to suit private interests – political, commercial or any other. The guardians of truth stoop to cheat and betray the trust they enjoy.
The ones who do this are sly, intelligent people who practice their deceit in a way that makes it difficult for the unsuspecting reader/viewer to realise that what she is reading/watching is tailored news. It sneaks in under her guard and corrupts her perception and beliefs.
Conspirator is the story of such people and their craft. The greatest intangible asset of the media is their ability to influence opinions and choices. The antagonists in the story make use of it to the hilt.